Salvaging Your Online Reputation

Has bad press affected your online business's reputation? Has an angry customer posted a negative component in the customer review section or your site? Or has a competitor posted an offensive or hurtful article about your business? Don't fret. There is something you can do about it.

Your business's website probably receives thousands and thousands of hits each day. You don't want to drive away any of those potential new customers with any bad press. It may seem a little far-fetched, but it happens.

A business's reputation or image is important no matter the kind of business, its purpose, or what industry it belongs in. It needs to be monitored and protected with the highest caution like any other. The last thing you want or need is to be associated with those organizations that are out to scam people. You might as well kiss your business goodbye.

Talking about all this branding and marketing is a waste if there is no drive behind it. Your online reputation leads to what you are in it for: revenue, hits, sponsors, readers, customers. Online marketing and PR campaigns are different than offline businesses. Offline businesses have PR people communicating with the public and potential customers face-to-face rather than through a computer screen. Online campaigns normally consist of surveys, a "customer review" section of the site, and even pop-ups.

As a result, since online business marketing and branding campaigns do not have the face-to-face interaction, it is easier for customers to post a review, positive or negative, on your site. But it doesn't always stop there. This it's the Internet. A disgruntled customer may post a negative comment on your site, then he or she may "tweet" it or post something on Facebook with the same negative comment. So that's a double or even triple whammy.

All that sounds easy, right? Not quite. Remember how the whole pop-up marketing scheme failed. Most users and visitors find pop-ups annoying and they make it difficult to navigate your site. If a user gets annoyed enough, they may give up trying to navigate your site and never visit it again. Bad move.

So what can you do to save your online reputation? This part is simple. Push down any unwanted or negative posts or comments in the search engine results. This can be done easily by posting more content to your site or have articles written about your product or service. Posting content usually includes blogs or press releases. This is a positive thing as it will attract new readers and potential customers and will maximize SEO.

With the amount of active online businesses that exist today, it is important to monitor your online image and reputation. Any negative feedback or bad press that pops up in search engine results will steer readers or potential customers away from your site, which will ultimately have a negative impact on your business's reputation.

You owe it to yourself to find about article marketing profits and find out how it can help boost your money pages up in the search engines.

About the Author:

Call Wag the Dog Marketing at (800) 825-9500 to vanquish scam complaints with 3 easy steps quickly. Wag the Dog Marketing scam complaint removal works superbly.