Celebrities and people in high places stake their reputation everyday and ordinary folks can throw rocks at them just for the fun of it. It happens with famous brands every single day and just about everyone online joins in the fray.
Unflattering and denigrating remarks about you online can be particularly damaging when there are about 2 billion people who can instantly access and read those materials. Business brands are particularly vulnerable. In fact, the more notable the brand, the more its prone to getting attacked online. Because, well, you really cant please everyone no matter how hard you try. Keep in mind, however, that this applies to any brandnot just the famous ones.
There are no rules online, just your sense of common decency. Unscrupulous competitors don't have to abide by it and they can launch into defamation of character at will from any of the well-known social posting sites. Paid product reviewers have been known to engage in it as well. Dismissed employees hiding under anonymity can also attempt to destroy what you stand for online due to long-standing grudges. In the end, your online image suffers unless the situation is managed.
Once your brand gets an onslaught of malicious attacks, a couple of things may happen. The damage to your image can be so severe as to render the product unmarketable that it would be wise to just drop it entirely. Or it can earn a notorious name, which would still cause you to lose your markets. Either way, you'd be better off spending to promote a fresh brand name instead of wasting more cash to revive your smeared reputation.
Don't let that happen as starting fresh can be a lot more expensive than doing brand protection early in the game before it gets to the point of no return. While some negativity and criticism is healthy online, which you can safely ignore, you also have to remain vigilant and make sure they don't cross the line into slander and libel. You have to have a more assertive reputation management plan in order deal with the situation.
You could haul those who wrote the negative online content to court. However, that's really just a show of force that can take years and financial fortune to be resolved. Meanwhile, your reputation is fast eroding with unmitigated slander and libel online. What could a significant compensatory damage do for you should you win the case when your image online has become so battered that you have to close shop?
The most sensible option against defamation slander is to tap into SEO strategies and tools for online reputation management. Do it right from the start to push knock offensive sites down the search result pages where they can no longer do any damage. This is one subtle but cost-effective method which can mitigate the situation at the soonest possible time.
Get yourself a competent SEO expert specializing in defamation slander repair services to neutralize offensive and malicious online content. It's just like getting an insurance policy to ensure brand protection. You could also learn it yourself, but that could take a while, and it's not a good idea when you're in the middle of fixing the problem. To find out more about online marketing strategies that can help you then you need to click here.
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